Live out your 'Why'! It's not the grand statements you make. It's the little things you do everyday. Bill Tolany uses the Whole Foods Market story to explain how trust inside the organisation through transparency and employee inclusivity does more than having a simple mission statement.
Whole Foods Market has been recognized as an innovator in customer engagement and social media. They have managed to build deep two way communication.
About Bill Tolany
Bill Tolany is the Head of Promotional Commerce at Whole Foods Market. Prior to joining the Whole Foods Market he served in leadership in several startups.