A Manifesto for 21st Century Business and Constructive Growth

Some still claim we are facing a financial crisis. But this crisis goes far beyond financials. It’s a moral, social and institutional meltdown of 20th century business politics and consumerism. We need to break out of a management mindset rooted in the industrial revolution and start rebuilding business for the 21st century.

We are now 7 bill. people on the planet. By 2035 around 70% of the world population will live in cities. The price of energy and food is climbing. We are the most in-dept, medicated and obese generation ever. We are not even close to a realistic solution to tackle climate change. And we are facing a collapse of the world economy. Need more reasons to join a more fundamental Rebuild of business for the 21st century?

The Rebuild21 Manifesto

The Rebuild21 Manifesto intro

The Rebuild21 Manifesto 10 rules



Builders of tomorrow unite

About the Manifesto:

The Rebuild21 Manifesto is the incomplete essence of many people’s work during and after the Rebuild21 2011 conference. The Manifesto is humbly edited by Rebuild21 founder Sofus Midtgaard – @sofus. Constructive feedback and suggestions are welcome. Join the discussion.

We hope it will inspire a new generation of entrepreneurs and business leaders to rebuild business for the 21st Century. If inspired – join the community or sign up for an invitation to Rebuild21 2012.

Thanks for helping share the Manifesto!


The Rebuild21 Manifesto header


1. Start a revolution! – 21st century businesses change the game, the place or the rules

2. Purpose before profits! – 21st century businesses are meaning organizations driven by a higher purpose – not margins

3. Philosophy is the new strategy! – 21st century business DNA is philosophy not strategy

4. Tribes don’t need scorecards! – 21st century businesses are run on passion, trust and accountability

5. Soft is the new hard! – 21st century businesses wins on authenticity, personality or generosity

6. Sustainable advantage! – 21st century businesses makes it easy, fun or cheap to live healthy and sustainable

7. Give fans a backstage pass! – 21st century businesses don’t end at the corporate firewall – they invite global talent backstage for co-creation

8. Transparency is the new black! – 21st century businesses are built on transparency, open source or open business models

9. Software doesn’t need a HQ! – 21st century businesses are often 100% software – look out for server parks not fancy addresses

10. Earn your reputation!- 21st century businesses earn their reputation through dedication, usability and ʻwowʼ customer experience

Download the full Rebuild Manifesto as PDF


Creative Commons License
The Rebuild21 Manifesto by Rebuild21 is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at www.rebuild21.org.

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