Rebuild big business - How to innovate from within?
Henrik Werdelin, Managing Partner at Prehype
Meet Henrik Werdelin who will show how big companies can rediscover entrepreneurial spirit and get new ideas moving. Most big organisations are notoriously bad at innovation. What will it take to get on track again? Get inspired!
In his company, he bridges the world between entrepreneurship and corporations by spinning new digital startups out of big companies, and selling them back to them.
Henrik Werdelin has a background in experience design and innovation; from running the product development for MTV International through to startups like Joost and Hotpotato to working in venture capital.
Before joining Joost, Werdelin was Vice President of Product Development and Strategy for MTV Networks International where he spearheaded the development of many of MTV's award winning innovative products, including TV formats, broadband channels and mobile games. Prior to joining MTV Networks International, Werdelin made radio documentaries for BBC, worked for MTV Europe as an associated producer and for MTV France, GameOne and MTV Games Europe, where he was responsible for direction and creative strategy. Prior to Henrik’s first tenure at MTV, he founded new media agency tripledash, creating digital strategies and products for major blue chip clients such as BBC Worldwide, Coca-Cola and Walt Disney Television.
Henrik Werdelin graduated from Aalborg University in Denmark and received a Masters in Journalism from the University of Westminster. He is a frequent speaker at top-tier business schools and industry forums and has been quoted in numerous publications and media outlets on subjects such as corporate innovation, product design and entrepreneurship. Henrik was recently named amongst the Top 100 most Creative by the online industry magazine Fast Company.
Other speakers at Rebuild21
See other speakers at Rebuild21